Although there have been many studies on responsible enterprises, they have been mostly conducted in high-income societies and focused on organizational issues. Scant research has addressed consumer preferences for responsible enterprises, particularly in less developed regions. This study addresses this gap by examining the antecedents of consumer purchase intentions for products and services from responsible enterprises in Chile, a Latin American country. Drawing on the theory of planned behavior (TPB), a conceptual model is developed, and hypotheses are tested with structural equation modeling (SEM). Data was collected from 200 Chilean consumers of B-Corps, a type of responsible enterprise. The findings reveal four main drivers that are related to consumers’ intention to purchase from responsible enterprises in Chile: (1) consumer attitude toward purchasing from responsible enterprises, (2) perceived behavioral control, (3) consumer involvement in responsible enterprises, and (4) consumer environmental consciousness. These results show that the main drivers of purchase intention for these firms are mostly related to consumer personal values and intrinsic motivations of being responsible with society and the environment. The findings of this study offer valuable insights to the literature on environmental management and are also useful for managers of responsible enterprises, B-Corps and public policymakers.

虽然已经有很多关于负责任企业的研究，但它们大多是在高收入社会进行的，并且侧重于组织问题。很少有研究涉及消费者对负责任企业的偏好，特别是在欠发达地区。本研究通过检查消费者对拉丁美洲国家智利负责任企业的产品和服务购买意愿的前因来解决这一差距。借鉴计划行为理论 (TPB)，开发了一个概念模型，并使用结构方程模型 (SEM) 检验了假设。数据是从 B-Corps（一种负责任的企业）的 200 名智利消费者那里收集的。调查结果揭示了与消费者从智利负责任企业购买意愿相关的四个主要驱动因素：(1) 消费者对负责任企业采购的态度，(2) 感知行为控制，(3) 消费者对负责任企业的参与，以及(4) 消费者环保意识。这些结果表明，这些企业购买意愿的主要驱动因素主要与消费者的个人价值观和对社会和环境负责的内在动机有关。本研究的结果为环境管理文献提供了宝贵的见解，对负责任企业的管理者、B-Corps 和公共政策制定者也很有用。这些结果表明，这些企业购买意愿的主要驱动因素主要与消费者的个人价值观和对社会和环境负责的内在动机有关。本研究的结果为环境管理文献提供了宝贵的见解，对负责任企业的管理者、B-Corps 和公共政策制定者也很有用。这些结果表明，这些企业购买意愿的主要驱动因素主要与消费者的个人价值观和对社会和环境负责的内在动机有关。本研究的结果为环境管理文献提供了宝贵的见解，对负责任企业的管理者、B-Corps 和公共政策制定者也很有用。