The Economist is the only major news brand today that has remained true to the tradition of anonymity with which it was born in the mid-nineteenth century. As an exception, but also as a journalistic model admired and respected around the world, The Economist’s long practice of anonymity, and the reasons that, at different times in its history, have led it to maintain that tradition, despite going against the tide, have interesting readings today from a journalistic perspective. At the same time, the analysis of how the publication has managed to relax, little by little, the no bylines rule in order to adapt to an era of increasing visibility and transparency, without losing the basic virtues of anonymity, serves as good example of the interest in managing in a strategic way personal and collective identities into the newsrooms.

《经济学人》是当今唯一一个忠实于 19 世纪中叶诞生的匿名传统的主要新闻品牌。作为一个例外，但作为一个在世界范围内受到钦佩和尊重的新闻模式，《经济学人》长期以来的匿名做法，以及在其历史的不同时期，尽管逆潮流而行，但仍保持这一传统的原因，今天从新闻的角度来看有趣的读物。同时，对出版物如何设法逐步放宽禁止署名规则以适应日益提高的知名度和透明度的时代，同时又不失去匿名的基本美德的分析，是一个很好的例子以战略方式管理个人和集体身份进入新闻编辑室的兴趣。