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Innovation ecosystem strategies of industrial firms: A multilayered approach to alignment and strategic positioning
Creativity and Innovation Management ( IF 3.644 ) Pub Date : 2021-02-16 , DOI: 10.1111/caim.12429
Klaasjan Visscher 1 , Katrin Hahn 2 , Kornelia Konrad 1
Affiliation  

There is a growing interest in innovation ecosystems. Embedding innovation processes in ecosystems comes with several opportunities and managerial challenges. This paper's aim is to increase our understanding of the strategies that industrial firm managers use to deal with innovation ecosystems. How do they align partners and activities while securing and developing their role in the ecosystem? Drawing on 98 interviews with CEOs, CTOs and innovation managers in Germany and the Netherlands, we identify two layers in innovation ecosystems: an explorative layer, which is open and aimed at identifying opportunities for innovation, and an exploitative layer, which is semi-closed and aimed at enacting these opportunities to create new value propositions for customers. We analyse how companies act upon these two layers productively, particularly in relation to alignment and strategic positioning; how they create synergies between the different layers; and how they cope with the existing tensions. Furthermore, we discuss differences in strategic choices regarding ecosystem strategies, and propose a maturity model for the development of innovation ecosystem strategies.

中文翻译:

工业企业的创新生态系统战略:协调和战略定位的多层次方法

人们对创新生态系统越来越感兴趣。在生态系统中嵌入创新过程会带来一些机遇和管理挑战。本文的目的是加深我们对工业企业管理者用来应对创新生态系统的策略的理解。他们如何在确保和发展他们在生态系统中的作用的同时协调合作伙伴和活动?通过对德国和荷兰 CEO、CTO 和创新经理的 98 次采访,我们确定了创新生态系统的两个层次:一个是开放的探索层,旨在发现创新机会,另一个是开发层,它是半封闭的并旨在利用这些机会为客户创造新的价值主张。我们分析了公司如何有效地在这两层上采取行动,特别是在调整和战略定位方面;它们如何在不同层之间产生协同作用;以及他们如何应对现有的紧张局势。此外,我们讨论了生态系统战略的战略选择差异,并提出了创新生态系统战略发展的成熟模型。
更新日期:2021-02-16
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