Purpose

The purpose of this paper is to explore the role of inscriptions on social media in enabling action at a distance. The purpose is addressed by investigating how and by what mechanisms inscriptions on social media can shape action at a distance.

Design/methodology/approach

We conduct a qualitative analysis of the Facebook page of a crowdfunded grassroots initiative, where the founders and their stakeholders interact.

Findings

We identify two mechanisms by which inscriptions on social media can shape action at a distance: a flow of micro-level inscriptions and a joint stabilisation of inscriptions. By signalling achievement, creating a sense of closeness and highlighting powerful explanations, these mechanisms guide what action at a distance is taken and by whom. Action thereby becomes a mutual exercise between centres of calculation and distant peripheries, highly intertwined with the stability of inscriptions. The two mechanisms indicate the importance of the boundaryless nature of the inscriptions in shaping action at a distance.

Originality/value

Our findings indicate new forms of inscriptions and, consequently, of novel conditions for action at a distance. These insights add to the literature on Web 2.0 and accounting, which has mainly revolved around the relationship between centres of calculation and distant peripheries that act upon each other rather than around the inscriptions that enable such action.

中文翻译：

---

铭文无疆界：如何在社交媒体上实现远距离行动

目的

本文的目的是探讨铭文在社交媒体上在远距离行动中的作用。通过研究社交媒体上的铭文如何以及通过什么机制可以远距离塑造行动来解决此目的。

设计/方法/方法

我们对众筹基层倡议的Facebook页面进行定性分析，创始人与他们的利益相关者进行互动。

发现

我们确定了两种机制，社交媒体上的铭文可以通过这些机制来影响远距离的行动：微观级铭文的流动和铭文的联合稳定。这些机制通过发出成就，营造亲密感并强调有力的解释，可以指导远距离采取何种行动以及由谁采取行动。因此，行动成为计算中心与遥远外围之间的相互练习，与铭文的稳定性高度交织在一起。这两种机制表明了铭文的无边界性质对于远距离塑形动作的重要性。

创意/价值

我们的发现表明了新的题词形式，因此，也就表明了远距离行动的新条件。这些见解增加了有关Web 2.0和会计的文献，这些文献主要围绕计算中心与相互作用的遥远外围之间的关系展开，而不是围绕使这种动作起作用的铭文展开。