Heavier bodies—particularly female bodies—are stigmatized. Such fat stigma is pervasive, painful to experience, and may even facilitate weight gain, thereby perpetuating the weight-stigma cycle. Leveraging research on functionally distinct forms of fat (deposited on different parts of the body), we propose that body shape plays an important but largely underappreciated role in fat stigma, above and beyond fat amount. Across three samples varying in participant ethnicity (White and Black Americans) and nation (United States, India), patterns of fat stigma reveal that, as hypothesized, participants differently stigmatized equally overweight or equally obese female targets as a function of target shape, sometimes even more strongly stigmatizing targets with less rather than more body mass. Such findings suggest value in updating our understanding of fat stigma to include body shape and in querying a predominating, but often implicit, theoretical assumption that people simply view all fat as ‘bad’ (and more fat as ‘worse’).

较重的身体（尤其是女性身体）被污名化。这样的脂肪柱头无处不在，使人痛苦不堪，甚至可能促进体重增加，从而使柱头体重症循环永存。利用对功能不同形式的脂肪（沉积在人体不同部位）的研究，我们提出，体形在脂肪柱头上（超出和超出脂肪量）起着重要但很大程度上未被重视的作用。在参与者种族（美国白人和黑人）和国家（美国，印度）国家不同的三个样本中，脂肪柱头的模式显示，如所假设的，参与者根据目标形状的不同，不同地对同样超重或同样肥胖的女性目标进行了污名化。甚至会减轻体重，而不是增加体重。