Ambassador, a product by Hindustan Motors previously deemed the “King of Indian Roads” has lost its clout with the emergence of the New Economic Policy in India (1991) because of resistance to change and lack of marketing orientation. Not only did the new corporate entrants appear as threats to them, but the consumers’ changing demographics, needs, and preferences also went against the company. Therefore, Ambassador, the elegant Indian mystic, was pushed to the taxi segment. But the taxi segment was gradually populated by competitors such as Maruti Suzuki or Tata Indica. The Ambassador brand had again gone into limbo. As a final attempt to survive, the company planned to bring in the New Amby Sub-4 Meter in 2013. However, the managing director was in a dilemma whether to position it as a taxi or a passenger car and what should be the marketing strategy for it.

中文翻译：

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新安比：第二次登场

由于抵制变革和缺乏营销导向，印度斯坦汽车公司此前被视为“印度道路之王”的大使产品随着印度新经济政策（1991 年）的出现而失去了影响力。新的企业进入者不仅对他们构成威胁，而且消费者不断变化的人口结构、需求和偏好也对公司不利。因此，这位优雅的印度神秘主义者大使被推到了出租车领域。但出租车市场逐渐被 Maruti Suzuki 或 Tata Indica 等竞争对手占据。大使品牌再次陷入困境。作为生存的最后尝试，该公司计划在 2013 年引进新的 Amby Sub-4 Meter。然而，