ABSTRACT

This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.

摘要

本文介绍了企业种族责任（CRR）的理论。它认为企业应该以倡导种族正义的方式进行沟通，努力改善种族关系，并支持实现更公平、更和谐的社会。公司对种族负有这种责任，因为它们在历史上一直延续种族压迫并从中获利，使公司成为种族不公正的贡献者和恩人。然而，最近公司一直在利用他们的平台来反对种族不公正，以改善种族关系。CRR 理论提供了一种新方法，可以轻松识别、理解、背景化、理论化和分析有关种族的企业沟通。尽管 CRR 是从美国的角度出现的，并且作为一个公共关系概念，