Exploiting new technologies, companies are increasingly improving their service offerings. This paper aims at identifying the pathways that companies are undertaking in the digital servitization and recognize what are the competences relevant for the development and management of new service offerings based on Industry 4.0 technologies. Through the development of a conceptual model and a multiple case-study, the digital servitization journeys of eight industrial companies and the related competences are discussed, suggesting that various categories of competences enable different digital servitization paths, but proper combination of technical, methodological, personal and social skills, is required to succeed in the digital servitization.

利用新技术，公司越来越多地改善其服务产品。本文旨在确定企业进行数字服务化的途径，并认识到与基于工业4.0技术的新服务产品的开发和管理相关的能力是什么。通过概念模型的开发和多案例研究，讨论了八家工业公司的数字化服务历程和相关能力，表明各种能力可以实现不同的数字化服务途径，但是技术，方法论，个人的适当结合和社交技能是成功实现数字化服务所必需的。