ABSTRACT

The aim of this paper was to investigate the impact of airline alliance strategy on the perceived service quality. To this end, 153 airlines from different regions were surveyed. The data for this research were retrieved from Skytrax, AirlineRatings.com, and the official websites of Oneworld, SkyTeam and Star Alliance. Multiple linear regression analysis and one-way ANOVA were used to analyze the data and examine the hypotheses of this study. Airlines which adopted codeshare & SkyTeam agreements and others which adopted codeshare & Oneworld were more effective than those which adopted only codeshare agreements. Airlines that allied with more airlines and adopted more alliance agreements were more effective in fulfilling the quality dimensions. Very few writers so far have investigated this topic. This research bridges previous research gaps by developing a more comprehensive model and applying it in different regions.

摘要

本文的目的是调查航空公司联盟战略对感知服务质量的影响。为此，对来自不同地区的 153 家航空公司进行了调查。本研究的数据取自 Skytrax、AirlineRatings.com 以及寰宇一家、天合联盟和星空联盟的官方网站。多元线性回归分析和单因素方差分析用于分析数据并检验本研究的假设。采用代码共享和天合联盟协议的航空公司以及其他采用代码共享和寰宇一家的航空公司比仅采用代码共享协议的航空公司更有效。与更多航空公司结盟并采用更多联盟协议的航空公司在实现质量维度方面更有效。到目前为止，很少有作家研究过这个话题。