Recent economic transformations have forced companies to redefine their value propositions, increasing traditional product offerings with supplementary services—the so-called Product-Service System (PSS). Among them, the adoption of Industry 4.0 technologies is very common. However, the directions that companies are undertaking to offer new value to their customers in the Industry 4.0 have not yet been investigated in detail. Based on a focus group, this paper contributes to this understanding by identifying the main trajectories that would shape a future scenario in which PSS and Industry 4.0 would merge. In addition, future research directions addressing (a) the transformation of the PSS value chain into a PSS ecosystem, (b) the transformation inside a single company towards becoming a PSS provider, and (c) the digital transformation of the traditional PSS business model are identified.

最近的经济转型迫使公司重新定义其价值主张，通过补充服务（即所谓的产品服务系统（PSS））增加了传统产品的提供。其中，采用工业4.0技术非常普遍。但是，尚未详细调查公司在工业4.0中为客户提供新价值的方向。本文基于一个焦点小组，通过确定将塑造PSS和Industry 4.0合并未来场景的主要轨迹，为这种理解做出了贡献。此外，未来的研究方向涉及（a）PSS价值链向PSS生态系统的转变，（b）在单一公司内部向PSS提供者转变的转变，