The Brazilian book market has undergone an unprecedented crisis since 2015 which reached its most dramatic moment at the end of 2018 when the two main bookstore chains, Cultura and Saraiva, filed for bankruptcy in the Rio de Janeiro courts. Cultura and Saraiva jointly represent around 40% of general book sales (fiction and non-fiction) in Brazil. Why Brazilian book industry has disappointed those who had predicted a brilliant future in the earliest 2000 decade? This study gives an overall analysis of the reasons why the industry almost collapsed and shares thoughts and challenges for the future of The Brazilian Book Industry.

中文翻译：

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巴西图书销售业危机概览

巴西图书市场自 2015 年以来经历了前所未有的危机，在 2018 年底达到了最戏剧性的时刻，当时两大连锁书店 Cultura 和 Saraiva 在里约热内卢法院申请破产保护。Cultura 和 Saraiva 共同占巴西一般图书（小说和非小说）销售额的 40% 左右。为什么巴西书业让那些早在 2000 年代就预言了辉煌未来的人失望了？本研究全面分析了该行业几乎崩溃的原因，并分享了对巴西图书业未来的思考和挑战。