Subscription book box services are currently booming. The curators of the Once Upon a Book Club box promise their readers to “bring books to life” by compiling a monthly book subscription box with story-related gifts. Referring to concepts by Merve Emre (the paraliterary), Marie-Laure Ryan (immersion) and Arthur M. Jacobs/Raoul Schrott (NCPM), this article will first develop an idea of the (allegedly) ‘bad reader’ and then explore why this type of reader is the ideal customer for Once Upon a Book Club . The focus of the analysis lies on the role of the gifts as paraliterary objects and the question of how they can facilitate immersive processes and therefore foster the practices of paraliterary reading.

中文翻译：

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“坏读者”的盒子？订阅书盒中的书本礼物

订阅书盒服务目前正在蓬勃发展。从前读书俱乐部盒子的策展人向他们的读者承诺，通过编制带有故事相关礼物的每月图书订阅盒子，“让书籍栩栩如生”。参考 Merve Emre（准文学）、Marie-Laure Ryan（沉浸式）和 Arthur M. Jacobs/Raoul Schrott（NCPM）的概念，本文将首先提出（据称）“坏读者”的概念，然后探讨原因这种类型的阅读器是曾经的书友会的理想客户。分析的重点在于礼物作为准文学对象的作用，以及它们如何促进沉浸式过程从而促进准文学阅读实践的问题。