Since the early 20th century, public relations has been implicated in the production and sustainment of celebrity. Celebrities rely on the work of publicists to strategically cast, produce, and place discourses within spheres of popular culture. Through an extended interview with Alan Nierob, publicist of transgender celebrity Caitlyn Jenner, this article is an analysis of celebrity public relations as a site of cultural intermediation. Drawing on Bourdieu’s notions of habitus, capital, and fields, this article sheds light on the practice of celebrity public relations to understand how publicists leverage cultural and social capital to construct legitimacy for their clients. This study contributes to a broader sociological understanding of celebrity public relations and opens new avenues for research in considering how publicity might translate into broader socio-political impacts.

自20世纪初期以来，公共关系已牵涉到名人的产生和维持。名人依靠宣传人员的工作来在流行文化领域内战略性地进行演讲，制作和放置话语。通过对跨性别名人凯特琳·詹纳（Caitlyn Jenner）的公关人员艾伦·尼罗布（Alan Nierob）的长期采访，本文分析了作为文化中介场所的名人公共关系。借鉴布迪厄的惯性，资本和领域概念，本文阐明了名人公共关系的实践，以了解公关人员如何利用文化和社会资本为客户构建合法性。这项研究有助于更广泛地了解名人公共关系，并为研究如何将宣传转化为更广泛的社会政治影响开辟了新的研究途径。