Abstract This contribution reports on the use of genre-based instruction in developing students’ job search pitch skills in a Business English course taught at the tertiary level. The job search pitch (also referred to as personal branding pitch) is viewed as a subgenre of an elevator pitch; it is regarded as an essential communication tool to be mastered and used by students in future job search situations. Drawing on the available literature as well as the author’s own research and experience, the report demonstrates how the generic structure and rhetorical devices contributing to the realisation of the communicative function of job search pitch are incorporated in the job search module of an undergraduate Business English course taught at the University of Economics in Katowice. It also provides a brief account of students’ reflections and observations related to the usefulness of job search pitch skills and the challenges involved in their development.

中文翻译：

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电梯中的个人品牌：在第三级发展求职推介技巧商务英语教学法

摘要该贡献报告了在高等商业英语课程中，基于体裁的教学方法在发展学生的求职推介技巧方面的应用。求职间距（也称为个人品牌间距）被视为电梯间距的子流派；它被认为是学生在未来求职时需要掌握和使用的一种重要的沟通工具。该报告利用现有文献以及作者自己的研究和经验，展示了如何将有助于实现求职宣传的沟通功能的通用结构和修辞手段纳入本科商务英语课程的求职模块中在卡托维兹经济大学任教。