Frances Elliot Clark (1860–1958) lived through a transitional time for music education and the music industry in the United States, and she influenced American culture by bringing these two communities together. She brought her background in school and community music education along with strong ties within music education communities to the position of director of the Education Division at the Victor Talking Machine Company. As Victor’s spokesperson and a national leader in the music appreciation movement, she convinced educators to overcome their distrust of the recording industry and view Victor machines and records as modern pedagogical tools. By aligning the cause of music appreciation with contemporary social reform efforts, Clark heightened the social relevance of school and community music education and she modernized nineteenth-century notions of taste, self-improvement, and cultural progress. She even taught Victor salespeople to use the discourse of music appreciation that resonated with educators and community volunteers and helped them sell to women. Stemming from the study of Clark’s Collected Papers in the Special Collections of the University of Maryland Libraries, this article demonstrates how Clark persuaded educators, school administrators, community volunteers, and Victor employees to spread the ideologies of music appreciation.

中文翻译：

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在 20 世纪早期的美国销售音乐品味

弗朗西斯·埃利奥特·克拉克 (Frances Elliot Clark，1860-1958 年) 经历了美国音乐教育和音乐产业的过渡时期，她通过将这两个社区结合在一起影响了美国文化。她将她在学校和社区音乐教育方面的背景以及与音乐教育社区的紧密联系带到了 Victor Talking Machine Company 教育部主任的位置。作为维克多的代言人和音乐欣赏运动的全国领导者，她说服教育工作者克服对唱片业的不信任，并将维克多机器和唱片视为现代教学工具。通过将音乐欣赏事业与当代社会改革努力结合起来，克拉克提高了学校和社区音乐教育的社会相关性，她将 19 世纪的品味、自我提升和文化进步的观念现代化。她甚至教 Victor 销售人员使用能引起教育工作者和社区志愿者共鸣的音乐欣赏话语，并帮助他们向女性推销产品。本文源于对马里兰大学图书馆特别馆藏中克拉克论文集的研究，展示了克拉克如何说服教育工作者、学校管理人员、社区志愿者和维克多员工传播音乐欣赏的意识形态。