Increasing technological advancements and changing consumer behavior has resulted in individuals having access to a wider range of online gambling markets and sporting events than ever before. Sports betting in real time has been aided by the accessibility of smartphone devices. Consequently, the popularity of live sports betting (i.e., ‘in-play’ betting) has spread across Europe and around the rest of world. The aim of the present exploratory study was to examine attitudes and opinions towards online sports betting. Qualitative interviews were conducted with 17 males and 2 females aged between 21 and 32 years. Participants were asked a range of semi-structured interview questions based on pre-determined topic areas. Socio-demographic data were collected and the Problem Gambling Severity Index (PGSI) was used to assess problem gambling. The data were analyzed using thematic analysis in order to identify themes. Analysis of the transcripts identified several notable areas including the ease of engaging in in-play sports betting, motivations for engaging in in-play sports betting (including increased excitement, demonstrating knowledge/skill and response to live odds), and different reasons for using the ‘cash-out’ feature. The findings will contribute to the design of future research investigating in-play sports betting behaviours.

不断增长的技术进步和不断变化的消费者行为已导致个人能够比以往任何时候都拥有更广泛的在线赌博市场和体育赛事。智能手机设备的可访问性有助于实时体育博彩。因此，现场体育博彩（即“在场”博彩）的流行已遍及欧洲和世界其他地区。本探索性研究的目的是研究对在线体育博彩的态度和观点。对年龄在21至32岁之间的17位男性和2位女性进行了定性访谈。根据预先确定的主题领域，向参与者询问了一系列半结构化面试问题。收集社会人口统计学数据，并使用问题赌博严重性指数（PGSI）评估问题赌博。使用主题分析对数据进行分析，以识别主题。对成绩单的分析确定了几个值得注意的领域，包括参与体育博彩的难易程度，从事体育博彩的动机（包括增加的兴奋度，展示知识/技能和对现场赔率的反应）以及使用的不同原因“兑现”功能。这些发现将有助于未来进行的研究体育博彩行为的研究设计。以及使用“套现”功能的不同原因。这些发现将有助于未来进行的研究体育博彩行为的研究设计。以及使用“套现”功能的不同原因。这些发现将有助于未来进行的研究体育博彩行为的研究设计。