Konrad Adenauer's government in the Federal Republic of Germany (FRG) engaged in a large-scale media campaign to create political consent for the FRG's integration into the West, a policy that rested to a large extent on rearmament and entry into the North Atlantic Treaty Organization. To counter public criticism of rearmament, the West German authorities used Mobilwerbung, a company that maintained a fleet of mobile film screening vans. Clandestinely financed by the government, Mobilwerbung brought government-commissioned films and political speakers into the FRG's remotest areas. Based on archival records on deployments in Lower Saxony and North Rhine-Westphalia, this article traces Mobilwerbung's role as a government unit that reacted dynamically to competing events. Through highly detailed reporting on audience reactions, Mobilwerbung served both as a public relations vehicle to foster consent and as an analytical tool that allowed the mapping of public sentiment regarding rearmament.

中文翻译：

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为西德融入北约建立国内支持，1953-1955

德意志联邦共和国 (FRG) 的康拉德·阿登纳 (Konrad Adenauer) 政府开展了一场大规模的媒体宣传活动，为德国联邦共和国融入西方创造政治同意，这一政策在很大程度上取决于重新武装和加入北大西洋公约组织. 为了反击公众对重整军备的批评，西德当局使用了 Mobilwerbung，一家拥有一支移动电影放映车车队的公司。在政府的秘密资助下，Mobilwerbung 将政府委托制作的电影和政治演说家带到了 FRG 最偏远的地区。根据在下萨克森州和北莱茵-威斯特法伦州部署的档案记录，本文追溯了 Mobilwerbung 作为对竞争事件做出动态反应的政府单位的角色。通过对观众反应的高度详细的报告，