The purpose of this paper is to examine the transformational leadership and service quality in the businesses active in the field of e-commerce with the mediating role of trust and team performance.,Survey questionnaires were administered on a 384-subject sample of the employees of the teams working in electronic businesses in Iran. The structural equation modeling and partial least square techniques were used to analyze the data.,The results showed that transformational leadership has a positive impact on service quality and improves team performance. The effect of transformational leadership on the interpersonal trust and the trust on the team performance are also positive and significant. In summary, the improved performance also has a positive impact on service quality.,The main limitation is the assessment by questionnaire because the questionnaires measure the attitudes of individuals, not the facts as they are, and the attitudes of individuals usually involve personal judgments and prejudices in the research. Also, examining the research model in different cultural domains may provide different results because of being influenced by different cultures. Hence, the authors recommend that the findings should be examined in other communities with different cultures.,Evaluating the impact of the transformational leadership on service quality (SERVPERF scale) by a survey of team trust and performance in e-business is an innovation in the influence assessment of these variables. The present research is considered applicable to the management science as new findings in organizational behavior studies and recognition of transformational leaders, as well as the positive impacts of the characteristics of them on individuals and followers.

中文翻译：

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电子商务业务的转型领导力和服务质量

本文旨在研究在电子商务领域活跃的企业在信任和团队绩效的中介作用下的变革型领导能力和服务质量。对384名员工样本进行调查问卷在伊朗从事电子业务的团队。运用结构方程模型和偏最小二乘技术对数据进行了分析。结果表明，变革型领导对服务质量有积极影响，并能提高团队绩效。变革型领导对人际信任和团队绩效的信任也具有积极意义。总而言之，性能的提高也对服务质量产生了积极的影响。主要的限制是通过问卷进行评估，因为问卷是衡量个人的态度，而不是事实，并且个人的态度通常涉及个人判断和偏见。此外，由于受不同文化的影响，检查不同文化领域的研究模型可能会提供不同的结果。因此，作者建议研究结果应在其他具有不同文化背景的社区中进行研究。通过对团队信任度和电子商务绩效的调查来评估变革型领导对服务质量的影响（SERVPERF规模）是该领域的一项创新。这些变量的影响评估。