Directive 2014/40/EU harmonises the manufacture, sales and presentation of tobacco and related products, notably, electronic cigarettes. As its predecessors, Directive 2014/40/EU has already been challenged on three occasions. This article will tackle the Pilbox case and assesses the impact of the principles of proportionality and subsidiarity on market harmonisation and health protection. It seeks to demonstrate that, contrary to the old-fashioned stream of case law on this subject, the battlefield has been shifted from the scope of Art. 114 TFEU to the impact of general principles of EU law. It then assesses how health protection increasingly permeates internal market legislations, leading to a sort of ‘paternalistic’ harmonisation. Finally, it argues that after two decades of disputes concerning tobacco products, the Court of Justice of the European Union (CJEU) has successfully ended litigations on Directive 2014/40/EU, holding that its compliance with the principles of proportionality and subsidiarity is beyond doubt.

中文翻译：

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请按比例吸烟您的电子烟

2014/40 / EU指令协调了烟草及相关产品（尤其是电子烟）的制造，销售和展示。作为其前身，2014/40 / EU指令已经三度受到挑战。本文将解决Pilbox案，并评估相称和辅助原则对市场协调和健康保护的影响。它试图证明，与此问题相关的老式判例法相反，战场已经从艺术的范围转移了。114 TFEU对欧盟法律一般原则的影响。然后评估健康保护如何越来越渗透到内部市场立法中，从而导致某种“家长式”协调。最后，它辩称，在有关烟草制品的二十年纠纷之后，