This paper analyses the daily newspaper reporting on key political leaders of the 2016 parliamentary elections, the first early parliamentary elections in Croatia directly caused by a breakup of the ruling coalition. The introduction to these surprise and short-notice elections, at which preferential voting was practiced for only the second time, was a short election campaign and a change in leadership of the biggest party (HDZ), which triggered the extensive use of personalisation in campaigns run by the biggest parties and their coalitions. This study examines how five leaders of the most prominent political parties were presented in the six most relevant Croatian daily newspapers during the official election campaign. The findings reveal that the leaders of the two biggest parties dominated media coverage, but also that the only new leader, HDZ's Andrej Plenkovic, had a very favourable treatment in all of the analysed daily newspapers. Results also showed political programmes and private lives of the leaders to be marginal topics within the analysed leaders' media coverage.

中文翻译：

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日报中的政治领袖：2016年克罗地亚议会选举分析

本文分析了2016年议会选举的关键政治领导人的每日报纸报道，这是克罗地亚执政联盟解体直接导致的第一次克罗地亚早期议会选举。这些惊喜和短通知选举的介绍（仅第二次实行优先投票）是一次短期选举活动，也是最大党（HDZ）领导层的变更，这引发了竞选活动中个性化的广泛使用由最大的政党及其同盟经营。这项研究研究了在正式竞选期间如何在克罗地亚六份最相关的日报上介绍了最杰出政党的五位领导人。调查结果表明，两个最大政党的领导人主导了媒体报道，但唯一的新领导人，HDZ的安德烈·普伦科维奇（Andrej Plenkovic）在所有分析过的日报上都获得了非常优惠的待遇。结果还表明，政治计划和领导人的私生活是被分析的领导人媒体报道中的次要话题。