The American illustrator Coles Phillips (1880-1927), who began his career in advertising, developed a remarkably successful commercial lure with his so-called fade-away girl, whose contours disappear into flat planes of colour, merging with the image ground, typically appearing on the cover of a magazine. Situated, in the magazine context, at the nexus of stilled visual form and kinetic mobility, and emphasizing, in particular, the centrality of touch to the costumer's immersive engagement with and conceptual production of the visual image, Phillips's work demonstrates how much mass-market illustration has to tell us about the period's understanding of perceptual practices and their operations in a commercial marketplace, while also revealing the importance of advertising theory to the popular periodicals' self-presentation during the magazine boom of the early twentieth century. Because it was not designed to appeal to vision alone, Philips's imagery invites us to expand the methods we use to historicize the operations of popular illustration, a flexible medium designed to register not simply as 'picture' but as a material substance making impressions on the move.

中文翻译：

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Flip、Linger、Glide：Coles Phillips 和杂志图片的运动

美国插画家科尔斯·菲利普斯（Coles Phillips，1880-1927 年）开始了他的广告生涯，他用他所谓的渐隐式女孩开发了一种非常成功的商业诱惑，她的轮廓消失在平面的色彩中，与图像背景融合，通常出现在一本杂志的封面上。在杂志的背景下，在静止的视觉形式和动态的流动性之间，菲利普斯的作品特别强调了消费者对视觉形象的沉浸式参与和概念性生产的触觉的核心，展示了大众市场有多少插图必须告诉我们那个时期对感知实践及其在商业市场中的运作的理解，同时也揭示了广告理论对流行期刊的重要性 二十世纪初杂志繁荣时期的自我介绍。因为它的设计不仅仅为了吸引视觉，飞利浦的图像邀请我们扩展我们用来将流行插图的操作历史化的方法，这是一种灵活的媒介，不仅被设计为“图片”，而且作为一种物质物质，在画面上留下印象。移动。