The 17 Sustainable Development Goals (SDGs) offer the best strategy to create a better future for people and our planet by 2030. The SDGs was adopted by all United Nations Member States in 2015 as a call for action by all countries poor, rich and middle-income to promote prosperity while protecting the environment. Tourism and hospitality is one of the fastest growing segments of the service industry in the Middle East. Aviation and the hotel industry represent the majority of the hospitality industry, and due to that, this paper aims to showcase their effort in following and adapting to UN SDGs to build sustainable communities and cities. The chosen companies for the analysis are Emirates Airline, Jumeirah Group and Rotana Group.,This case study is based on secondary qualitative data retrieved from websites.,The findings indicate commitment to acknowledge and lead by example by following the UN SDGs at all three companies. The research reflected on the ability of the three companies to thrive in achieving SDGs. Further, the paper reveals why the construction of sustainable cities and communities is important. It explains how the wider hospitality industry could adapt and make an effort by working together with the hotel and aviation sectors in building smart cities and completely sustainable communities.,The paper recommends a focus on strengthening Goal 8 – decent work and economic growth and Goal 11 – sustainable cities and communities to achieve common UN SDGs for all.,The chosen hospitality brands (Emirates Airline, Jumeirah Group and Rotana Group) represent examples of companies that are acknowledging and working on their engagement to become leaders in achieving UN SDGs. The process needs to be ongoing in what should be a final goal – building completely sustainable, self-sufficient cities and communities worldwide.

中文翻译：

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在从普通到卓越的追求中拥抱可持续性：阿联酋，卓美亚和Rotana的案例

17个可持续发展目标（SDG）为在2030年之前为人类和地球创造更美好的未来提供了最佳战略。联合国所有会员国于2015年通过了SDG，以呼吁所有贫穷，富裕和中产国家采取行动-在保护环境的同时促进繁荣的收入。旅游业和酒店业是中东服务业增长最快的部分之一。航空业和酒店业代表了酒店业的大部分，因此，本文旨在展示他们在遵循和适应联合国可持续发展目标方面的努力，以建设可持续的社区和城市。选择进行分析的公司是阿联酋航空，卓美亚集团和Rotana集团。此案例研究基于从网站上检索到的二次定性数据。调查结果表明了对所有三个公司遵循联合国可持续发展目标的认可和以身作则的承诺。该研究反映了三家公司在实现可持续发展目标方面的蓬勃发展能力。此外，本文揭示了为什么建设可持续城市和社区很重要。它解释了更广泛的酒店业如何与酒店和航空部门合作，以建设智慧城市和完全可持续的社区，从而做出调整并做出努力。本文建议重点关注加强目标8 –体面工作和经济增长以及目标11 –可持续发展的城市和社区，以实现所有人的共同的联合国可持续发展目标。，选定的酒店品牌（阿联酋航空，卓美亚集团（Jumeirah Group）和罗塔纳集团（Rotana Group）代表了一些公司的榜样，这些公司正在承认并致力于成为联合国实现可持续发展目标的领导者。该过程需要持续进行，最终目标应该是–在全球范围内建立完全可持续，自给自足的城市和社区。