Abstract:Traveling the Western world as a museumgoer, I have the habit of browsing through museum gift shops, looking for pencils and erasers as clues to identify international trends within the process of globalization. What I found in Mexico City in 2015 was an unusual concentration of items with the color pink (often followed by purple). Not only in museums but everywhere in the area, regardless of the cultural context; the color green was nowhere to be seen, in contrast to twenty years ago. This article intends to provide a transverse answer to that striking experience looking to museum practices as well as current trends in art and architecture. The study reveals that the country, and especially the capital, has recently made "Mexican pink" into something like an official brand. Current literature in art and architecture points to the past and present traditions of the indigenous peoples of Mexico, long appropriated by national elites. However, social realities show that while indigenous peoples are central to national identity they are in fact marginalized in practice.

中文翻译：

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墨西哥粉红色：色彩，博物馆和社会

摘要：我喜欢以博物馆参观者的身份游览西方世界，习惯浏览博物馆的礼品店，寻找铅笔和橡皮擦作为在全球化过程中识别国际趋势的线索。我在2015年在墨西哥城发现的是一件异常的颜色为粉红色的物品（通常是紫色）。无论文化背景如何，不仅在博物馆而且在该地区的每个地方；与二十年前相比，绿色无处可寻。本文旨在为寻求博物馆实践以及当前艺术和建筑趋势的惊人体验提供横向答案。研究表明，该国，尤其是首都，最近已将“墨西哥粉红色”变成了官方品牌。当前的艺术和建筑文献指出了墨西哥土著人民的过去和现在的传统，长期以来一直被国家精英所采用。但是，社会现实表明，尽管土著人民是国家身份的核心，但实际上他们在实践中处于边缘地位。