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A Gendered Study of Attitude Towards Money in Delhi NCR
Studies in Business and Economics Pub Date : 2020-04-01 , DOI: 10.2478/sbe-2020-0010
Manchanda Rimple 1
Affiliation  

Abstract Money Attitude determines the financial behavior of an individual. Both males and females are expected to demonstrate different money attitude due to difference in socialization and childhood orientations. This preliminary study attempts to determine the contrast in money attitude of males and females in Delhi and National Capital Region and present a comparative analysis in terms of their spending and saving habits. Data from 117 male respondents and 126 female respondents was collected. Money attitude was measured by adopting four sub-dimensions of Money Attitude Scale (MAS) developed by Yamauchi & Templer (1982). Descriptive analysis and independent t-test has been devised to test the dissimilarity in money attitude between male and female in Delhi NCR. The results bring about contrast across gender in terms of the four sub-dimensions of MAS. The research has implications for marketers, sociologist, economists, psychologists, and financial planners. The further research can be extended in terms of demographic factors.

中文翻译:

德里NCR对金钱态度的性别研究

摘要金钱态度决定了个人的财务行为。由于社会化和童年取向的差异,预计男性和女性都会表现出不同的金钱态度。这项初步研究试图确定德里和国家首都地区男性和女性在金钱态度上的差异,并就其支出和储蓄习惯进行比较分析。收集了117位男性受访者和126位女性受访者的数据。货币态度是通过采用Yamauchi&Templer(1982)制定的货币态度量表(MAS)的四个子维度来衡量的。已经设计了描述性分析和独立的t检验,以检验德里NCR中男性和女性在金钱态度上的差异。该结果从MAS的四个子维度上将性别进行了对比。该研究对营销人员,社会学家,经济学家,心理学家和理财规划师具有重要意义。可以根据人口因素扩展进一步的研究。
更新日期:2020-04-01
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