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Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth
Social Marketing Quarterly Pub Date : 2019-08-11 , DOI: 10.1177/1524500419866206
Jay Kassirer 1, 2 , Craig Lefebvre 2 , Winthrop Morgan 2 , Rebekah Russell-Bennett 3 , Ross Gordon 3 , Jeff French 4 , L. Suzanne Suggs 4 , Nancy Lee 5 , Brian J. Biroscak 6
Affiliation  

The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics. Continued movement toward professionalization can help social marketers be recognized and valued more highly for their relevant skills, knowledge, expertise, trustworthiness and altruism. At the same time, the discipline must address a number of key challenges and opportunities, to stay relevant and thrive.

中文翻译:

社会营销的时代到来:实践,专业和相关协会的发展史简史,以及对未来发展的建议

国际社会营销协会(iSMA)及其附属地区协会的出现,是社会营销作为一个实践社区和一个职业的成熟的关键指标。通过这些协会,国际社会营销界已经制定了该学科的共识定义以及社会营销证书计划的基本能力共识列表。协会目前正在制定认证计划和道德规范。持续走向专业化可以帮助社交营销人员以其相关技能,知识,专业知识,可信赖性和利他主义得到认可和重视。同时,该学科必须应对许多关键挑战和机遇,以保持相关性和蓬勃发展。
更新日期:2019-08-11
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