Focusing on problematic behavior can stigmatize the target audience for change campaigns, especially in the context of alcohol consumption. In previous studies, excessive drinking (the problematic behavior) has been the dominant focus. By contrast, this study empirically examines moderate drinking practices (the desired behavior) in an Australian adult population. An online survey was administered, and results were analyzed through structural equation modeling. Findings indicate moderate drinking practices were applied more frequently by females than males. Confidence enhancement and sexual enhancement expectancies were negatively associated with moderate drinking practices. This study indicates higher self-efficacy skills (i.e., refusing alcohol offered) were associated with more moderate alcohol consumption practices. Findings of this study can be used to guide intervention design to attract and retain moderate alcohol drinkers. By taking a positive behavioral approach, modifiable factors to effect the desired change are identified delivering actionable insights that can be implemented to achieve the desired change (e.g., increase moderate drinking practices).

中文翻译：

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积极的行为方法：确定影响适度饮酒习惯的理论因素

专注于有问题的行为可以使目标受众对变革运动产生污名，尤其是在饮酒的情况下。在以前的研究中，过度饮酒（有问题的行为）一直是主要关注点。相比之下，这项研究从经验上考察了澳大利亚成年人口的适度饮酒习惯（所需行为）。进行了在线调查，并通过结构方程模型分析了结果。研究结果表明，中度饮酒的习惯是女性比男性更经常使用。信心增强和性能力增强与适度饮酒习惯负相关。这项研究表明，较高的自我效能感（即拒绝提供酒精）与更适度的饮酒习惯有关。该研究的结果可用于指导干预设计，以吸引和保留中度饮酒者。通过采取积极的行为方法，可以识别出影响所需改变的可修改因素，从而提供可实施的见解，这些见解可用于实现所需改变（例如，增加适度的饮酒习惯）。