This investigation used the 7 P’s Service Marketing Mix (i.e., product, price, place, promotion, people, physical evidence, and processes) to review development and recruitment strategies of special education alternative teacher preparation programs. Articles published between 1997 and 2018 were reviewed to identify alternative teacher preparation programs developed to tackle the chronic teacher shortage in special education across the United States. A total of 17 articles met the inclusion criteria, 10 of which specifically targeted rural areas. Results indicated people (94%), place (94%), and product (88%) were most consistently addressed in program design. However, price (59%) and promotion (41%) were addressed least. Overall, 1,419 teacher candidates were recruited into the 17 special education alternative teacher preparation programs, with 460 recruited from rural areas.

中文翻译：

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另类教师预备课程：通过营销视角进行考试

本次调查使用 7 P 的服务营销组合（即产品、价格、地点、促销、人员、实物和流程）来审查特殊教育替代教师准备计划的开发和招聘策略。对 1997 年至 2018 年间发表的文章进行了审查，以确定为解决美国特殊教育长期教师短缺而开发的替代教师准备计划。共有 17 篇文章符合纳入标准，其中 10 篇专门针对农村地区。结果表明，人 (94%)、地点 (94%) 和产品 (88%) 在项目设计中最为一致。然而，价格 (59%) 和促销 (41%) 的问题最少。总共 1,419 名教师候选人被招募到 17 个特殊教育替代教师准备计划中，