A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help in measuring their level of international performance. This study aims to measure the impact of internationalisation processes in keeping with company market orientations (MOs) through measuring their effect on international performance.,The authors obtained the data from a questionnaire sent out by email to a total of 8,103 exporting companies and/or with interests in exporting (the study population) registered in the AICEP-Portugal Global database that provided the email addresses of the company representatives responsible for internationalisation. The authors received a total of 320 valid responses (sample).,The results display a positive MO effect both on internationalisation processes and on international performance. The authors also note the importance of studying the influence of strategic orientations on internationalization processes, motivated by the particular SME’s characteristics.,The authors aim to contribute to the study of the influence of the MO, both upstream and downstream, thus seeking to verify its impact on internationalization processes.

中文翻译：

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市场导向对中小企业国际化的影响

公司国际化进程的关键在于选择国际市场。选择此结果后，结果公司可能会在衡量其国际绩效水平方面获得帮助。这项研究旨在通过衡量国际化流程对公司国际绩效的影响来衡量国际化流程的影响。作者从通过电子邮件发送给总共8103家出口公司和/或在AICEP-葡萄牙全球数据库中注册的对出口感兴趣的人群（研究人群），该数据库提供了负责国际化的公司代表的电子邮件地址。作者总共收到了320个有效回复（样本）。结果显示，MO对国际化进程和国际绩效均具有积极影响。作者还指出，研究战略方向对国际化进程的影响非常重要，这要受到特定中小企业的特征的驱动。作者旨在为研究MO在上游和下游的影响做出贡献，从而寻求验证其影响。对国际化进程的影响。