The purpose of this paper is to develop a conceptual model for the mode of entry in a particular case of global MNEs entering into emerging markets.,The conceptual model builds on institutional theory and follows an integrated approach of entry mode theories using bargaining theory, the liability of foreignness and local legitimacy.,The conceptual model introduces five propositions.,The study has policy implications for emerging market institutions. Also, the model highlights the significance of long-term vision in global MNEs’ sustainability. However, the model excludes the MNEs’ internal institutions, home country institutions, as well as institutional and cognitive distances.,The conceptual model addresses the dynamics of MNEs’ entry decisions with long-term strategic vision. It helps to recognize the global MNEs’ internalization of the host country’s formal and informal institutions when the bargaining power is in imbalance.

中文翻译：

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一体化动态进入模式：全球跨国公司进入新兴市场

本文的目的是为特定情况下的跨国公司进入新兴市场开发一种进入模式的概念模型。该概念模型建立在制度理论的基础上，并遵循采用讨价还价理论，该概念模型介绍了五个命题。该研究对新兴市场机构具有政策意义。此外，该模型还强调了长期愿景对全球跨国公司可持续发展的重要性。但是，该模型不包括跨国公司的内部机构，母国机构以及机构和认知距离。概念模型通过长期战略眼光解决了跨国公司进入决策的动态。