In this study, we use an information utility framework to examine people’s communication behaviors during presidential elections. Data from the National Annenberg Election Study (2004, 2008) and Google Trends (2012, 2016) reveal increases in several communication behaviors (e.g., attention to campaign information, discussing politics, internet searches) closer to Election Day. Moreover, these increases were not uniform throughout the election, with increases concentrated around official campaign events (e.g., presidential conventions and debates). In addition, some evidence showed that people are more likely to engage in communication behaviors in battleground compared to nonbattleground states.

中文翻译：

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总统选举期间的沟通行为

在这项研究中，我们使用信息效用框架来检查人们在总统选举期间的交流行为。来自全国安嫩伯格选举研究（2004 年、2008 年）和谷歌趋势（2012 年、2016 年）的数据显示，临近选举日，几种沟通行为（例如，关注竞选信息、讨论政治、互联网搜索）有所增加。此外，这些增长在整个选举期间并不一致，增长集中在官方竞选活动（例如，总统大会和辩论）上。此外，一些证据表明，与非战场状态相比，人们更有可能在战场状态下进行交流行为。