Interwoven with a textual analysis of Colombian electronica band Bomba Estereo’s viral music video “Soy yo” (2016), here I offer an autoethnographic perspective on the experience of Latina feminist media identification for a US Colombiana/Latina viewer unaccustomed to encountering herself in popular media. I trace the numerous moments of what I term “Latina feminist recognition” in “Soy yo,” with an eye toward how the video, often described as an “ode to little brown girls everywhere,” implies a universality of Latina experience, yet may simultaneously be read as a uniquely Colombian diasporic text. In centering the Latina contemplative eye, I assert that the power ascribed to “Soy yo” is in significant part anchored in the Latina female gaze. This gesture ultimately offers a potent alternative paradigm for reimagining gendered US Colombianidad and Latinidad in popular media generated within the Global North as well as by the Colombian state.

中文翻译：

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拉丁女权主义的认可时刻：在 Bomba Estéreo 的“Soy yo”中挑战美国哥伦比亚的性别界限

与哥伦比亚电子乐队 Bomba Estereo 的病毒式音乐视频“Soy yo”（2016 年）的文本分析交织在一起，在这里，我为不习惯在流行媒体中遇到自己的美国哥伦比亚/拉丁观众提供关于拉丁女权主义媒体认同体验的自民族志视角. 我在“Soy yo”中追溯了我称之为“拉丁女权主义认可”的无数时刻，着眼于视频如何，通常被描述为“到处都是棕色小女孩的颂歌”，暗示了拉丁经历的普遍性，但可能同时被视为哥伦比亚独特的侨民文本。以拉丁裔沉思的眼睛为中心，我断言“Soy yo”的力量在很大程度上取决于拉丁裔女性的凝视。