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Traditional agri-food products as a leverage to motivate tourists
Journal of Place Management and Development Pub Date : 2019-11-11 , DOI: 10.1108/jpmd-05-2019-0032
Carlo Cafiero , Monica Palladino , Claudio Marcianò , Giuseppa Romeo

This paper aims to provide evidence on the extent to which traditional agri-food products (TFPs) constitute a leverage to promote tourism in the province of Reggio Calabria, Italy, and discuss ways in which community-led local development governance institutions might enhance it.,The study is based on a review of existing information on Calabrian TFPs to classify them by area of production and identify those that are specific or relatively small areas, in addition to a qualitative analysis of the content of the texts of a sample of websites promoting tourism in the region.,Though food is one of the leverages used to promote tourism in Calabria, TFPs are not yet sufficiently exploited to attract tourists to the province of Reggio Calabria, in spite of their potential as a vital expression of local culture and traditions.,The selection of the websites used in the study may not be exhaustive of the full spectrum of Web-based promotion of tourism in Calabria.,The results provide useful insights to public and private institutions responsible for rural development and tourism promotion in Calabria. The database on the TFPs of the province of Reggio Calabria permits an easy reading of the geographical distribution of the different categories of products, useful as a resource for further studies and as a local development policy support tool.,Promoting a form of culturally sensitive, food-based tourism in the interior areas of Calabria may constitute an important factor to revert the trend towards impoverishment, migration of young people and depopulation of the interior areas of Calabria. This is a particularly sensitive issue in Italy today, in view of the difficulties that other strategies pursued in the area are facing.,Existing literature on typical food products in Italy focuses on those labelled by denomination of origin and geographic protection. This is one of the first papers focusing on TFPs labelled as Prodotti agroalimentari tradizionali in the Italian legislation. By exploring the role of local food and traditions in promoting tourism, this paper expands the scope of existing studies of rural tourism and on rural development in Calabria, and beyond.

中文翻译:

传统农业食品作为激励游客的一种手段

本研究中使用的网站的选择可能并不完整地涵盖卡拉布里亚基于网络的旅游促进的全部范围。结果为负责卡拉布里亚乡村发展和旅游促进的公共和私人机构提供了有用的见解。雷焦卡拉布里亚省的全要素生产率数据库可以轻松读取不同类别产品的地理分布,可作为进一步研究的资源和地方发展政策的支持工具。卡拉布里亚内陆地区的以食物为基础的旅游业可能构成一个重要因素,可以扭转贫困,年轻人流动和卡拉布里亚内陆地区人口减少的趋势。今天在意大利这是一个特别敏感的问题,鉴于该地区采取其他战略所面临的困难。意大利有关典型食品的现有文献集中在以原产地和地理保护命名的食品上。这是针对意大利立法中标记为Prodotti agroalimentari tradizionali的TFP的第一批论文之一。通过探索当地食物和传统在促进旅游业中的作用,本文扩大了对乡村旅游以及卡拉布里亚及其他地区乡村发展的现有研究范围。
更新日期:2019-11-11
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