Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that “business as usual” is over for traditional business schools. Using Ohmae’s 3Cs—customers, competitors, and company—as an analytical framework, I examine important changes from different vantage points. From the perspective of customers, the focus lies on technological and value changes. In terms of competitors, the analysis centers on the growing number of alternative suppliers of business education and the geographic shifts in the business school landscape. As to the company dimension, I comment on the vast number and heterogeneity of business schools and suggest that they are heading toward a business model competition. In considering potential development paths for business schools, the article concludes that they require radical innovations to stay relevant.

中文翻译：

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商学院为何需要激进的创新：驱动力和发展轨迹

商科教育正在发生范式变化，而商学院正受到这些变化的冲击。本文提出，传统商学院的“一切照旧”已经结束。我使用Ohmae的3C（客户，竞争对手和公司）作为分析框架，从不同的角度考察了重要的变化。从客户的角度来看，重点在于技术和价值的变化。在竞争者方面，分析的重点是商业教育替代供应商的数量不断增长，以及商学院格局的地理变化。关于公司方面，我评论了商学院的数量众多和种类繁多，并建议它们正在走向商业模式竞争。在考虑商学院的潜在发展路径时，