It is widely known that students have preconceptions regarding salespeople and that these preconceptions are modified by participation in sales classes. It is also known that experiential sales class activities are more effective at increasing student interest in pursuing a sales career than traditional lecture style lessons. Less explored is the source of student preconceptions regarding sales and an associated model to explain the observed classroom pedagogy phenomena. Moreover, despite the focus on measuring student attitudes toward sales, there is limited research that presents practical methods for sales educators to introduce sales concepts to students. To address this knowledge gap, this article presents the findings from a quantitative analysis of student experiences regarding sales, a model for interpreting these experiences as it relates to sales career interest, and a novel process for developing the introductory and advanced sales classes at a large metropolitan university.

中文翻译：

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销售学生的观念和销售课程映射的新颖方法：销售教育者的见解，启示和应用

众所周知，学生对推销员有先入之见，并且通过参加销售课程可以改变这些先入之见。众所周知，与传统的讲课方式课程相比，体验式销售课堂活动在提高学生对从事销售职业的兴趣方面更为有效。很少有人探索关于销售的学生成见，以及解释观察到的课堂教学现象的相关模型。此外，尽管侧重于衡量学生对销售的态度，但是有限的研究为销售教育者提供了向学生介绍销售概念的实用方法。为了解决这一知识差距，本文介绍了对学生有关销售的经验进行定量分析后得出的发现，