Sales powers business throughout the world. While sales (and marketing) literature has spent much time exploring analytics and measurement, there seems to be a revitalized interest in sales and especially sales data and analytics. Marketing analytics powers the current wave of data-driven decision making, and leveraging strategic data remains a source of building a sustainable competitive advantage. In Volume 1, edition 1 of Journal of Marketing Analytics, Breur (2013, p. 1) proclaimed in the journal’s first editorial,

中文翻译：

---

通过销售分析进行以数据为依据的决策：特刊简介

销售推动着世界各地的业务发展。尽管销售（和市场营销）文献花费了大量时间来探索分析和度量，但似乎对销售特别是销售数据和分析充满了兴趣。市场营销分析推动了当前由数据驱动的决策浪潮，而利用战略数据仍然是建立可持续竞争优势的来源。在《营销分析杂志》第1卷第1版中，Breur（2013年，第1页）在该杂志的第一篇社论中宣称，