This study aims to assess the impact of organizational storytelling on organizational performance by undertaking telecommunication companies located in the Middle Eastern nation of Jordan.,A quantitative design has been adopted to identify the impact of organizational storytelling on organizational performance, recruiting 460 employees at managerial levels from three telecom companies (Umniah, Zain and Orange). A step-wise regression analysis has been applied to analyze the data collected using a close-ended structured questionnaire.,A total of 284 male and 176 female employees took part in the study. The study has found a positive and significant impact of organizational learning, change management, corporate culture, training and development and leadership and indicated that these determinants positively related to organizational performance. Findings showed a positive and significant impact of organizational storytelling on organizational performance based on its components.,This study has contributed to identifying the impact of organizational storytelling on organizational performance in the telecommunication sector in Jordan.,This study is among the few to analyses the impact of organizational storytelling based on training and development, change management, corporate culture, organizational learning and development and leadership on the organizational performance of telecom companies in Jordan.

中文翻译：

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组织讲故事对约旦电信部门内部组织绩效的影响

这项研究旨在通过与位于约旦的中东国家的电信公司合作来评估组织叙事对组织绩效的影响。采用了量化设计来确定组织叙事对组织绩效的影响，在管理级别招募了460名员工来自三个电信公司（Umniah，Zain和Orange）。已采用逐步回归分析法来分析使用封闭式结构化问卷收集的数据。共有284名男性和176名女性雇员参加了这项研究。该研究发现组织学习，变革管理，企业文化，培训与发展以及领导能力具有积极而显着的影响，并指出这些决定因素与组织绩效成正比。