The purpose of this paper is to examine how communication professionals enact an educational role aimed at improving organisational communication through communication training. Furthermore, this article analyses what this implementation means for the role of the communication professionals.,Qualitative interviews were conducted with seven communication professionals and ten managers in two organisations. The organisations were selected due to their involvement in developing and implementing communication training programmes. The interviews were then transcribed and analysed inductively.,This study demonstrates how communication professionals are expanding their professional role to become trainers in communication. The managers who participated reported increased awareness of the communication departments and the support they can provide. The communication departments became more visible in the organisations.,The study is qualitative and limited to two organisations. The managers' perspectives suggest that when communication professionals act as internal trainers, their role within an organisation is strengthened.,The results of this study indicate that in-house communication professionals enable managers to improve their communication, boosting their ability to implement simultaneous large-scale training and rendering the communication department more visible and available throughout the organisation.,This study adds to the existing discussion regarding the new roles of communication professionals in organisations by presenting two cases in which communication professionals are successfully functioning as internal communication trainers. The findings can help both researchers and practitioners gain insights into the future role of the communication profession.

中文翻译：

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当沟通专业人士成为培训师时：一个新角色

本文的目的是研究传播专业人员如何发挥教育作用，以通过传播培训来改善组织传播。此外，本文分析了这种实施方式对沟通专业人员的作用。对两个组织的7位沟通专业人员和10位经理进行了定性访谈。选择这些组织是因为它们参与制定和实施沟通培训计划。然后对访谈进行转录和归纳分析。本研究表明，传播专业人士如何扩展其专业角色，成为传播培训者。参加活动的经理报告说，他们对沟通部门及其提供的支持的认识增强。传播部门在组织中变得更加明显。该研究是定性的，仅限于两个组织。经理的观点表明，当沟通专业人员充当内部培训师时，他们在组织中的作用将得到加强。研究结果表明，内部沟通专业人员可以使经理改善沟通，增强他们同时实施大型培训的能力。规模的培训，使沟通部门在整个组织中更加可见和可用。本研究通过介绍沟通专业人员成功地充当内部沟通培训师的两个案例，增加了有关沟通专业人员在组织中的新角色的现有讨论。