The purpose of this paper is to address an important but seldom explored field of study: the communication of corporate strategies to external and internal stakeholders. The relevance of the topic can be tracked both in communication studies and in management research, but empirical insights are rare. The paper addresses this research gap by asking: How do listed companies in key industrial markets communicate publicly about their corporate strategy?,A comprehensive content analysis of corporate websites was conducted for a sample of the 20 largest listed companies in the UK, the USA and Germany (n=60). The subsequent benchmark analysis has identified best practices and highlighted them in detail.,The study revealed significant differences between companies and countries in the sample for most of the dimensions. Cross-country comparisons confirm these differences statistically: German companies score significantly higher in the benchmark than British or US companies.,This paper outlines quality criteria for professional strategy communication, helping practitioners to improve their activities and contribute to organizational goals.,The study offers a holistic approach to strategy communication by providing an interdisciplinary theoretical foundation as well as insights into corporate practice, with the aim of laying the ground for further research and discussion in both academia and practice.

中文翻译：

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传达公司战略

本文的目的是解决一个重要但很少探索的研究领域：公司战略与外部和内部利益相关者的沟通。可以在传播研究和管理研究中跟踪该主题的相关性，但是经验见解很少。本文通过提出以下问题来弥补这一研究差距：主要工业市场中的上市公司如何公开交流其公司战略？对英国，美国和美国的20家最大上市公司的样本进行了公司网站的全面内容分析。德国（n = 60）。随后的基准分析确定了最佳做法，并对其进行了详细介绍。该研究表明，样本和公司在大多数维度上在国家之间存在显着差异。