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Individual and contextual influences on framing effect: Evidence from the Middle East
Journal of General Management Pub Date : 2019-09-06 , DOI: 10.1177/0306307019851337
Pooya Tabesh 1 , Parnian Tabesh 2 , Kaveh Moghaddam 3
Affiliation  

Framing effect occurs when decision makers choose inconsistent solutions for identical problems based on the way the problems are presented to them. Despite considerable scholarly investigations in this area, the majority of existing work tends to be western-centric and systematically overlooks the characteristics of decision makers and context. Using a sample of Iranian health-care providers, this article addresses these challenges in investigation of framing effect. The results based on responses of 62 decision makers to multiple decision scenarios indicate that framing has a very strong influence on Iranian experts’ choices. Additionally, the findings show that framing interacts with decision makers’ general risk-taking propensity and domain-specific expertise to shape choice. Theoretical and practical implications are discussed.

中文翻译:

个人和背景对框架效应的影响:来自中东的证据

当决策者根据问题的呈现方式为相同的问题选择不一致的解决方案时,就会出现框架效应。尽管在该领域进行了大量的学术调查,但大多数现有工作往往以西方为中心,并且系统地忽视了决策者和背景的特征。本文使用伊朗医疗保健提供者的样本,解决了框架效应调查中的这些挑战。根据 62 位决策者对多种决策情景的反应得出的结果表明,框架对伊朗专家的选择有很大的影响。此外,研究结果表明,框架与决策者的一般冒险倾向和特定领域的专业知识相互作用,以塑造选择。讨论了理论和实践意义。
更新日期:2019-09-06
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