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Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: A conceptual synchronisation for competitive advantage
Journal of General Management Pub Date : 2020-10-01 , DOI: 10.1177/0306307020913688 S. M. Riad Shams , Demetris Vrontis , Alkis Thrassou 1 , Christos Themistocleous , Michael Christofi
Journal of General Management Pub Date : 2020-10-01 , DOI: 10.1177/0306307020913688 S. M. Riad Shams , Demetris Vrontis , Alkis Thrassou 1 , Christos Themistocleous , Michael Christofi
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The combined effect of strategic ambidextrous management (dynamic capabilities and contextual ambidexterity), marketing and brand communication management has been implicitly and explicitly identified as bearing critical implications for competitive advantage. However, the mutual influence of these knowledge streams on competitive advantage as well as its key component of contextual ambidexterity are much under-researched. This article follows an inductive constructivist method to develop a theoretically founded conceptualisation of the means through which the various stakeholder contextual ambidextrous dynamic capabilities can leverage the organisational authenticity learning process in cross-functional management to explore and exploit new competitive advantage scopes. Specifically, this research proposes a theoretically synchronised conceptual framework that focuses on identified key attributes of the knowledge streams, interlinking their individual and combined influences on brand positioning and corporate reputation for the creation of competitive advantage. Scholarly and empirical implications are also presented along with future research avenues.
中文翻译:
上下文灵巧能力和真实性的利益相关者动态:竞争优势的概念同步
战略性的灵巧管理(动态能力和上下文的灵巧性)、营销和品牌传播管理的综合效果已被明确地确定为对竞争优势具有重要意义。然而,这些知识流对竞争优势的相互影响及其上下文二元性的关键组成部分研究不足。本文采用归纳建构主义方法,对各种利益相关者上下文灵巧的动态能力可以利用跨职能管理中的组织真实性学习过程来探索和利用新的竞争优势范围的手段进行理论基础的概念化。具体来说,本研究提出了一个理论上同步的概念框架,该框架侧重于已识别的知识流的关键属性,将它们的个体和综合影响相互联系起来,对品牌定位和企业声誉产生竞争优势。还介绍了学术和实证意义以及未来的研究途径。
更新日期:2020-10-01
中文翻译:
上下文灵巧能力和真实性的利益相关者动态:竞争优势的概念同步
战略性的灵巧管理(动态能力和上下文的灵巧性)、营销和品牌传播管理的综合效果已被明确地确定为对竞争优势具有重要意义。然而,这些知识流对竞争优势的相互影响及其上下文二元性的关键组成部分研究不足。本文采用归纳建构主义方法,对各种利益相关者上下文灵巧的动态能力可以利用跨职能管理中的组织真实性学习过程来探索和利用新的竞争优势范围的手段进行理论基础的概念化。具体来说,本研究提出了一个理论上同步的概念框架,该框架侧重于已识别的知识流的关键属性,将它们的个体和综合影响相互联系起来,对品牌定位和企业声誉产生竞争优势。还介绍了学术和实证意义以及未来的研究途径。