Through the methodology of auto-ethnographical case study, this research includes a review of the entrepreneurial nature of the current U.S. workforce and explores the experiences and insights of a micro-entrepreneur to identify challenges faced by many freelance, gig workers, and other micro-entrepreneurs in the current economy. The study consolidates the challenges faced by the micro-entrepreneur into four key areas: formulating and executing strategy, constructing a value web, utilizing mentors and negotiating ambiguity in business. These unique challenges center on the start-up, development and operation of a small business, and are used to provide curricular and pedagogical recommendations for higher education to better serve this burgeoning sector of the workforce.

中文翻译：

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GIG 经济中的微型企业家：案例研究和对高等教育的启示

通过自动民族志案例研究的方法，本研究包括回顾当前美国劳动力的创业本质，并探索微型企业家的经验和见解，以确定许多自由职业者、零工和其他微型企业家所面临的挑战。当前经济中的企业家。该研究将微型企业家面临的挑战整合为四个关键领域：制定和执行战略、构建价值网络、利用导师和谈判业务中的模糊性。这些独特的挑战以小型企业的启动、发展和运营为中心，并被用来为高等教育提供课程和教学建议，以更好地服务于这个新兴的劳动力部门。