Entrepreneurship education (EE) has grown exponentially over the past three decades, providing myriad benefits to society. Interestingly though, despite such benefits, scholarly research has rarely focused on who is likely to seek EE. Drawing on Azjen’s theory of planned behavior as well as previous research in education seeking, the current study investigates how individuals’ personality, attitudes and perceived norms affect EE intentions. Results indicate that entrepreneurial norms and attitudes toward both the morality of business and the instrumentality of education are positively associated with EE intentions. Further, results suggest that extraversion and openness to experience are positively associated, whereas conscientiousness is negatively associated with EE intentions. Interestingly, the desire to start one’s own business mediates these effects generally, but mediation analyses also imply that extraversion, openness to experience and instrumentality of education have direct effects on EE intentions regardless of one’s desire to start a business. As such, encouraging these individuals to seek EE may result in a previously unrecognized source of students for EE programs as well as potential business creation that would otherwise not occur. Implications of our study are discussed.

中文翻译：

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创业教育招生意向：态度、规范和个性的影响

创业教育 (EE) 在过去的三十年中呈指数级增长，为社会带来了无数好处。有趣的是，尽管有这些好处，学术研究很少关注谁可能寻求 EE。借鉴 Azjen 的计划行为理论以及先前在教育寻求方面的研究，当前的研究调查了个人的个性、态度和感知规范如何影响 EE 意图。结果表明，企业家对商业道德和教育工具的规范和态度与EE意图呈正相关。此外，结果表明外向性和对经验的开放性呈正相关，而尽责性与 EE 意图呈负相关。有趣的是，创业的愿望通常在这些影响中起中介作用，但中介分析也暗示外向性、对经验的开放性和教育的工具性对 EE 意图有直接影响，而与创业的愿望无关。因此，鼓励这些人寻求 EE 可能会导致以前无法识别的 EE 项目学生来源以及否则不会发生的潜在业务创造。讨论了我们研究的意义。鼓励这些人寻求 EE 可能会导致以前无法识别的 EE 项目学生来源以及否则不会发生的潜在业务创造。讨论了我们研究的意义。鼓励这些人寻求 EE 可能会导致以前无法识别的 EE 项目学生来源以及否则不会发生的潜在业务创造。讨论了我们研究的意义。