This article analyses a delimited corpus of Internet memes showcasing former Brazilian President Dilma Rousseff. The theoretical framework is based on studies of memes and Internet memes as phenomena inserted in the online dimension of transmission and cultural production, and principles of the General Theory of Systems. The methodological approach is based on the classification tools developed by Dawkins (1976) to describe memes that spread widely across the digital space (fidelity, fecundity and longevity) and the patterns developed by Knobel and Lankshear (2007) as the main characteristics that contribute to an Internet meme’s spreadability (humour, intertextuality and juxtaposition). These classification tools are applied aiming to select and analyse Internet memes that feature the Brazilian president. The goal of the article is to extract from both classification systems relevant tools for guiding understanding about how certain specific sets of memes connected to Dilma Rousseff became memorable and spreadable within the Brazilian media landscape. The result findings show that the categories and patterns applied to the analysis are not isolated and are not mutually exclusive. On the contrary, they are frequently juxtaposed, which denotes their integrated nature and coherent disposition, corroborating to clarify and identify how certain specific sets of memes spread within the media.

中文翻译：

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你在笑什么？前巴西总统迪尔玛·罗塞夫（Dilma Rousseff）的跨媒体媒体网络模因

本文分析了显示前巴西总统迪尔玛·罗塞夫（Dilma Rousseff）的定界互联网模因集。该理论框架基于对模因和互联网模因的研究，这些模因是在传播和文化生产的在线维度中插入的现象，以及系统通论的原理。该方法论方法基于Dawkins（1976）开发的分类工具，用于描述在数字空间（保真度，繁殖力和寿命）中广泛传播的模因，以及由Knobel和Lankshear（2007）开发的模式，这些模因是网络模因的可传播性（幽默，互文性和并置性）。应用这些分类工具旨在选择和分析具有巴西总统特征的互联网模因。本文的目的是从这两个分类系统中提取相关工具，以指导理解与迪尔玛·罗塞夫（Dilma Rousseff）相关的某些特定的模因集如何在巴西媒体界引起人们的关注和传播。结果发现表明，应用于分析的类别和模式不是孤立的，也不是互斥的。相反，它们经常并列，这表示它们的综合性质和连贯的性格，从而证实和确定了某些特定的模因集如何在媒体中传播。结果发现表明，应用于分析的类别和模式不是孤立的，也不是互斥的。相反，它们经常并列，这表示它们的综合性质和连贯的性格，从而证实和确定了某些特定的模因集如何在媒体中传播。结果发现表明，应用于分析的类别和模式不是孤立的，也不是互斥的。相反，它们经常并列，这表示它们的综合性质和连贯的性格，从而证实和确定了某些特定的模因集如何在媒体中传播。