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Of Changing Needs and Mismatched Expectations: Teaching Business Communication in Indian Business Schools
Journal of Creative Communications Pub Date : 2020-06-03 , DOI: 10.1177/0973258620924955
Madhusri Shrivastava 1
Affiliation  

The exploratory research uses the framework of Communication Studies and Sociology to demonstrate how restructuring of social hierarchies impacts language use in the Business Communication class of an Indian management institute. The study examines how dominant communication practices are being subverted by issues of identity, power, privilege, sociopolitical forces and technological transformation. It suggests that instructors teaching Business Communication may benefit by aligning their pedagogy to the sensibilities of the present generation of management students. The paper is premised on the interpretivist belief that meanings and identities are socially constructed through respondents’ engagement with everyday realities. Twenty-two in-depth personal interviews were conducted with participants of the postgraduate programme in management and instructors of Business Communication. Further, a questionnaire was administered to 51 participants of an executive management programme to understand attitudes towards language use at the workplace. The responses indicate that a variant of indigenised English appears to be acquiring legitimacy amongst young professionals, while instructors continue to emphasise grammatical accuracy, blindsided by their training in language and literature. Therefore, to cater to the next generation of managers, instructors may have to shed their bias against non-formal expressions in English, and consider focusing on the functional aspects more important for intra-national purposes.



中文翻译:

需求变化和期望不匹配的问题:在印度商学院教授商务沟通

这项探索性研究使用传播学和社会学的框架来说明社会层次结构的重构如何影响印度管理机构的“商业传播”课程中的语言使用。该研究探讨了身份,权力,特权,社会政治力量和技术变革等问题如何颠覆了主流的交流实践。它表明,指导商务沟通的讲师可以通过使他们的教学法适应当代管理生的敏感性而受益。本文基于解释主义的信念,即意义和身份是通过受访者对日常现实的参与而在社会上建构的。与管理学研究生课程的参与者和商务沟通讲师进行了二十二次深入的个人访谈。此外,还向执行管理计划的51名参与者进行了问卷调查,以了解他们对工作场所使用语言的态度。回答表明,一种本地化英语似乎正在年轻专业人员中获得合法性,而教师则继续强调语法准确性,而他们在语言和文学方面的培训却使他们蒙蔽了双眼。因此,为了迎合下一代的管理人员,教师可能不得不摆脱对英语非正规表达的偏见,并考虑将精力集中在对于国内目的更为重要的功能方面。向51位执行管理计划的参与者发放了问卷,以了解他们对工作场所使用语言的态度。回答表明,一种本地化英语似乎正在年轻专业人员中获得合法性,而教师则继续强调语法准确性,而他们在语言和文学方面的培训却使他们蒙蔽了双眼。因此,为了迎合下一代的管理人员,教师可能不得不摆脱对英语非正规表达的偏见,并考虑将精力集中在对于国内目的更为重要的功能方面。向51位执行管理计划的参与者发放了问卷,以了解他们对工作场所使用语言的态度。回答表明,一种本地化英语似乎正在年轻专业人员中获得合法性,而教师则继续强调语法准确性,而他们在语言和文学方面的培训却使他们蒙蔽了双眼。因此,为了迎合下一代的管理人员,教师可能不得不摆脱对英语非正规表达的偏见,并考虑将精力集中在对于国内目的更为重要的功能方面。回答表明,一种本地化英语似乎正在年轻专业人员中获得合法性,而教师则继续强调语法准确性,而他们在语言和文学方面的培训却使他们蒙蔽了双眼。因此,为了迎合下一代的管理人员,教师可能不得不摆脱对英语非正规表达的偏见,并考虑将精力集中在对于国内目的更为重要的功能方面。回答表明,一种土著英语变种似乎在年轻专业人士中获得了合法性,而教师则继续强调语法的准确性,而他们在语言和文学方面的培训却使他们蒙蔽了双眼。因此,为了迎合下一代的管理人员,教师可能不得不摆脱对英语非正规表达的偏见,并考虑将精力集中在对于国内目的更为重要的功能方面。

更新日期:2020-06-03
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