To win the support of the electorates, Nigerian politicians engage diverse resources during electoral campaigns. Some of these resources include political jingles. This study examines political discursive practices and their socio-cognitive functions in the political jingles of the 2015 general elections in Nigeria. This is to illuminate the politicians’ sociopolitical evaluations of the electorates. The data for this study comprise 50 political jingles of the presidential campaigns of the two major political parties in the country, the ruling People’s Democratic Party (PDP) and the main opposition party, the All Progressive Congress (APC). This study is anchored on linguistic and literary theoretical perspectives using Critical Discourse Analysis and Sociology of Literature, respectively, to reveal the inherent meanings in, and socio-cultural implications of, the discourse of the sampled political jingles. Data analysis identifies political jingles as face-saving, assertive and educative acts. It also notes that implicatures, names, lexemes, religious allusions, evidentiality and code-switching are ideologically employed in the political jingles to enhance the politicians’ personalities and acceptance among the electorates.

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政治传播与大众文学：尼日利亚选举话语中的政治叮当声分析

为了赢得选民的支持，尼日利亚政客在竞选活动中投入了各种资源。这些资源中有些包括政治铃声。这项研究考察了尼日利亚2015年大选的政治话题中的政治话语实践及其社会认知功能。这是为了阐明政客对选民的社会政治评价。这项研究的数据包括该国两个主要政党，执政的人民民主党（PDP）和主要反对党，所有进步的国会（APC）的总统竞选活动的50种政治铃声。这项研究分别以批判性话语分析和文学社会学为基础，以语言学和文学理论的观点为基础，以揭示其中的内在含义。以及所涉政治话题的话语的社会文化含义。数据分析表明，政治闹事是勇敢面对，果断和教育的行为。它还指出，在政治上，意识形态上使用了暗示，名字，词缀，宗教典故，证据和代码转换，以增强政治人物的个性和选民的接受度。