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Alumni’s perceptions about commitment towards their university: drivers and consequences
International Review on Public and Nonprofit Marketing Pub Date : 2020-08-17 , DOI: 10.1007/s12208-020-00259-y
Ilda Maria Pedro , Júlio Costa Mendes , Luis Nobre Pereira , Bernardete Dias Sequeira

Purpose: This paper intends to capture alumni’s assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement.Design: The study took place at a Portuguese university. Three focus groups, with 21 participants, were conducted to get consistent information permitting further developments. Data were analysed through NVivo software.Findings: The study gives interesting insights revealing dimensions such as the relationships with teachers, extra-curricular activities and initiation as decisive in their academic experience (AE). Recommending and sharing their experience, underline evidence of what they are willing to give back. A strong sense of belonging defined alumni statements, as well as pride at being part of the university. But they all demand an effective ability of the university to communicate with them.Value: Overall conclusions offer a clear scenario of alumni’s commitment, giving HEI’s management valuable clues to improvement, but its responsibility in this commitment-relationship was also stressed. Moreover, results also provide strong contributions to literature enabling other HEIs to replicate the study or simply use the results for their own development.

中文翻译:

校友对大学承诺的看法:驱动因素和后果

目的:本文旨在捕捉校友对母校承诺的决定性方面的评估和看法。重点介绍了他们的学术经验和现状。此外,他们对于高等教育机构(HEI)在这种承诺关系中的作用的理解对于他们的参与同样有价值。设计:该研究在葡萄牙大学进行。进行了三个焦点小组会议,有21名参与者,以获取一致的信息,以允许进一步的发展。数据通过NVivo软件进行了分析。结果:这项研究提供了有趣的见解,揭示了与教师的关系,课外活动和发起对他们的学术经验(AE)具有决定性作用等方面。推荐并分享他们的经验,强调他们愿意回馈的证据。强烈的归属感定义了校友的陈述,并为成为大学的一员感到自豪。价值:总体结论为校友的承诺提供了清晰的场景,为HEI的管理层提供了改进的宝贵线索,但同时也强调了其在这一承诺关系中的责任。此外,结果还为文献提供了强大的贡献,使其他HEI能够复制研究或仅将结果用于自己的研究。总体结论为校友的承诺提供了清晰的场景,为HEI的管理层提供了改进的宝贵线索,但同时也强调了其在这一承诺关系中的责任。此外,结果还为文献提供了强大的贡献,使其他HEI能够复制研究或仅将结果用于自己的研究。总体结论为校友的承诺提供了清晰的场景,为HEI管理层提供了改进的宝贵线索,但同时也强调了其在这一承诺关系中的责任。此外,结果还为文献提供了强大的贡献,使其他HEI能够复制研究或仅将结果用于自己的研究。
更新日期:2020-08-17
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