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Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of The Economist: Insights from Relevance Theory
International Review of Pragmatics Pub Date : 2018-06-11 , DOI: 10.1163/18773109-01002006
Assimakis Tseronis 1
Affiliation  

The alleged vagueness of visual images and the lack of a univocal coding scheme make it difficult to be sure about the propositions to which image-makers are committed. This is particularly problematic for the analysis of multimodal discourse from an argumentation studies perspective, because it makes it hard for the analyst to establish the argumentative nature and relevance of visuals. The paper explores how insights from Relevance Theory can be applied in order to determine the commitments of image-makers. In particular, it has recourse to the inferential processes involved in the recovery of explicit and implicit content in order to analyse a series of covers from The Economist, where visuals in combination with verbal text cue allusions to films and paintings. It argues that these multimodal allusions are not simply used to attract the audience’s attention but also help the analyst to reconstruct the argument of the cover.



中文翻译:

在《经济学人:从关联理论中获得启示》的封面中,确定具有多模态典故的论点中图像制造者的承诺

所谓的视觉图像模糊性以及缺乏明确的编码方案,使得很难确定图像制作者所承担的主张。从论证研究的角度分析多模态话语时,这尤其成问题,因为这使分析师难以确定视觉的论证性质和相关性。本文探讨了如何应用关联理论的见解来确定图像制作者的承诺。尤其是,它借助显式和隐式内容恢复所涉及的推论过程来分析《经济学人》的一系列报道。,其中视觉效果与口头文字相结合,暗示了电影和绘画的典故。它认为,这些多模态典故不仅可以用来吸引听众的注意力,还可以帮助分析师重构封面的论点。

更新日期:2018-06-11
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