This paper aims to explore the ubiquitous role of the smartphone in expanding entrepreneurial opportunity among women in emerging Asia. This study attempted to explore the hidden issues behind increased innovative entrepreneurial tendency.,This study used a mixed research methodology. First, prior research based on different aspects of entrepreneurial tendency was reviewed in a systematic way. Second, a person-administered survey was conducted based on 265 women who are involved in entrepreneurial activities in different regions in Asia. Structural equation modeling (Amos) is used to analyze the person-administered survey.,Results show a significant relationship among the independent and dependent variables of the study which indicates a significant entrepreneurship opportunity for women in emerging Asia.,This study was conducted with a limited number of entrepreneurs from a few Asian countries which may affect the generalizability of the result.,This study fulfills the gap in the current literature by analyzing innovativeness in entrepreneurship with the usage of smartphones and increased tendency among women to conduct business.

中文翻译：

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新兴亚洲女性中基于智能手机的移动购物行为和创新创业趋势

本文旨在探讨智能手机在扩大新兴亚洲女性创业机会中的普遍作用。这项研究试图探索创新型企业家倾向增加背后的隐患。这项研究采用了混合研究方法。首先，系统地回顾了基于企业家倾向不同方面的先前研究。其次，对亚洲地区不同地区的265位参与创业活动的女性进行了个人调查。使用结构方程模型（Amos）来分析该人进行的调查。结果显示，该研究的自变量和因变量之间存在显着关系，这表明了新兴亚洲女性的重要创业机会。