Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Understanding the determinants of festival attendee spending: the role of cultural capital
International Journal of Event and Festival Management Pub Date : 2020-03-11 , DOI: 10.1108/ijefm-04-2019-0023
Andrea Báez-Montenegro , María Devesa

The purpose of this paper is to explore which factors determine visitor spending at a cultural festival, focusing particularly on cultural capital variables.,The case study is the Valdivia International Film Festival. Data from a survey conducted amongst a representative sample of attendees at the festival is used and ordinary least square (OLS) and Tobit regression models are applied.,Six of the variables included from the model prove statistically significant: gender, age, place of residence, participation in other activities at the festival, and “leisure and sharing” motivation.,Festival organisers should draw up a programme and prepare activities that are balanced so as to attract local film lovers, but that should also appeal to outside visitors, who would see the festival as an opportunity to enjoy a wider tourist experience, all of which would have a broader economic impact on the city.,Understanding which factors determine spending leads to an improvement in the event's viability and ensures its future sustainability. This study adds to the growing literature establishing a sound theoretical corpus on the topic.

中文翻译:

了解节日参加者支出的决定因素:文化资本的作用

本文旨在探讨决定文化节游客消费的因素,特别是文化资本变量。案例研究是瓦尔迪维亚国际电影节。在节日的代表样本中进行的一项调查数据被使用,并且使用了普通最小二乘(OLS)和Tobit回归模型。该模型包含的六个变量在统计学上具有统计学意义:性别,年龄,居住地,参加电影节的其他活动以及“休闲和分享”的动机。节日的组织者应制定计划并准备平衡的活动,以吸引本地电影爱好者,但也应吸引外部观众,他们会将节日视为享受更多旅游体验的机会,所有这些都会对这座城市产生更广泛的经济影响。了解哪些因素决定了支出,可以提高活动的可行性并确保其未来的可持续性。这项研究增加了正在成长的文献,建立了关于该主题的合理的理论语料库。
更新日期:2020-03-11
down
wechat
bug