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Giving light to mega-event planning: residents' perceptions on total eclipse weekend
International Journal of Event and Festival Management Pub Date : 2020-03-10 , DOI: 10.1108/ijefm-08-2019-0041
Carole B. Sox , Mary M. Sox , Jeffrey M. Campbell

Mega-events have been the topic of unprecedented consideration within recent research. Research on the residents' perspectives, however, is still in the infancy stage, yet a key contributor to the overall legacy planning considerations and process. This research investigates resident perceptions toward a mega-event to assist with planning/execution of such events in addition to advancing knowledge within this area.,For this research, an online survey was utilized to reach out to residents in the host city during the mega-event, Solar Eclipse Weekend. Factor analysis and cluster analysis were used to analyze the results.,Using exploratory factor analysis, 305 online surveys were analyzed. Using varimax rotation, factor analysis determined four significant factors: environment, local engagement, tourism support, and infrastructure. Cluster analysis was then conducted identifying three clusters of residents labeled neutralists, supporters and enthusiasts.,The practical implications should be of assistance to professional event planners, city governments and destination marketing organizations. Through utilization of the information provided, community participation should be sought after throughout the planning phase and into the management and execution of large events to best gain resident support.,This research further explored residents' perspectives of a mega-event. While this area of research has been noted in strategic approaches to planning, managing and executing mega-events, the research on stakeholders (such as residents') perspectives is still in the infancy stage. This research contributes to advancing industry planning approaches and strategic execution, in addition to advancing academic knowledge within this area.

中文翻译:

阐明大型活动的计划:周末全食期间居民的看法

大型事件已成为最近研究中空前考虑的主题。但是,关于居民观点的研究仍处于起步阶段,但仍是总体遗产规划考虑因素和过程的关键因素。这项研究调查了居民对大型活动的看法,以帮助他们计划/执行此类活动,此外还提高了该地区的知识水平。对于这项研究,利用在线调查在大型活动期间与所在城市的居民联系活动,日食周末。运用因子分析和聚类分析对结果进行分析。利用探索性因子分析方法,对305份在线调查进行了分析。使用方差最大旋转,因素分析确定了四个重要因素:环境,当地参与度,旅游支持和基础设施。然后进行了聚类分析,确定了三个被标记为中立主义者,支持者和爱好者的居民聚类。其实际含义应该是对专业活动策划者,市政府和目的地营销组织的帮助。通过利用所提供的信息,应该在整个规划阶段以及大型活动的管理和执行中寻求社区参与,以最大程度地获得居民的支持。本研究进一步探讨了居民对大型活动的看法。尽管在规划,管理和执行大型活动的战略方法中已经注意到了这一领域的研究,但对利益相关者(例如居民)观点的研究仍处于起步阶段。这项研究有助于推进行业计划方法和战略执行,
更新日期:2020-03-10
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